The COVID-19 pandemic has altered just about everything we do: working, learning, shopping, interacting with others, etc. But possibly nothing we do has been so widely impacted as the way a patient interacts with their doctor. Both patients and healthcare workers (HCPs) face new challenges, even one year into the
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Telemedicine in the Time of COVID
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Do HCPs and Patients Believe Pharmaceutical Company Websites?
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According to a study by Pew Internet & American Life Project1, over 80% of online users (that’s 93 million Americans) use the web to search for health-related information. Most people prefer to use the Internet to answer their health-related questions and find healthcare providers. Physicians and other HCPs use the
Read MoreThe New Normal for Pharma and HCP Interactions
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In the ever-evolving nature of pharmaceutical detailing, evolution just got put on steroids. Not that long ago a sales rep went into a doctor’s office with a pitch, a boring visual sales aid, and some samples. But as doctors became more and more strapped for time, they gave sales reps
Read MoreHow Digitizing Healthcare can Transform the Patient Experience
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Biopharma and medtech continue to become increasingly patient centric. What is the opportunity for the industry to leverage data and digital solutions to solve real problems for patients in a meaningful way? Read it on Forbes
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