According to a study by Pew Internet & American Life Project1, over 80% of online users (that’s 93 million Americans) use the web to search for health-related information. Most people prefer to use the Internet to answer their health-related questions and find healthcare providers. Physicians and other HCPs use the
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Do HCPs and Patients Believe Pharmaceutical Company Websites?
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Marketing Myth To Marketing Legend
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Marketing has kind of a bad wrap. When organizational leaders think of where their revenue is coming from marketing isn't always top of mind. Despite significant evidence that buyer behaviors have changed, many organizations still hold on to dated beliefs about what marketing is and how it can contribute to
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