Orajel Training
Toothpaste
PROJECT:
Appeal more to moms against other players in the category by creating a “free of” safe ingredient message and modernize the brand overall
OVERVIEW:
Orajel Non-Fluoride Kids came to Mota9 with an insight that deep within the green/organic/ natural shift within CPG, there was an undercurrent of consumers seeking less of what they do not need in their lives and in the products they buy. With that insight at hand, they were looking to redesign and reposition their package design and communication as a trusted leading brand with “free-of” benefits just like natural competitors. Mota9 worked closely with the brand team to develop a more modernized and streamlined design under the Elmo licensed line-up. The design was later extended to their other licensed products including Paw Patrol and Daniel Tiger. The final line-up was launched in-stores and online, providing consumers a product they trust and one their kids would love.
Services:
Package design
Design adaptation
Claim development
PROJECT:
Appeal more to moms against other players in the category by creating a “free of” safe ingredient message and modernize the brand overall
OVERVIEW:
Orajel Non-Fluoride Kids came to Mota9 with an insight that deep within the green/organic/ natural shift within CPG, there was an undercurrent of consumers seeking less of what they do not need in their lives and in the products they buy. With that insight at hand, they were looking to redesign and reposition their package design and communication as a trusted leading brand with “free-of” benefits just like natural competitors. Mota9 worked closely with the brand team to develop a more modernized and streamlined design under the Elmo licensed line-up. The design was later extended to their other licensed products including Paw Patrol and Daniel Tiger. The final line-up was launched in-stores and online, providing consumers a product they trust and one their kids would love.
Services:
Package design
Design adaptation
Claim development
