OxiClean
White Revive & Dark Protect
PROJECT:
Moving OxiClean into new innovations, create new product concepts for testing and develop final packaging for shelf
OVERVIEW:
When Oxiclean came to us, they were only playing in the stain fighting space. They wanted a new product that not only offered stain fighting, but a color-safe bleach alternative to also whiten and brighten. We work closely with the innovation team to develop Oxiclean’s first White Revive product that has been a success since it’s launch. As a follow-up to that success, Oxiclean again called on Mota9 to create a line extension that darkens and preserves fabrics. Mota9 got to work, exploring names, claims, designs and illustrations. After winning in concept testing, the final product was produced and launched to shelf. The final product pops on shelf and online, and is branded strongly for the consistency of the Oxiclean line while bringing a more modern, sleek look to the forefront.
Services:
Package Design
Illustration
Design Adaptation
Product Naming
Claim Development
Style Guide
PROJECT:
Moving OxiClean into new innovations, create new product concepts for testing and develop final packaging for shelf
OVERVIEW:
When Oxiclean came to us, they were only playing in the stain fighting space. They wanted a new product that not only offered stain fighting, but a color-safe bleach alternative to also whiten and brighten. We work closely with the innovation team to develop Oxiclean’s first White Revive product that has been a success since it’s launch. As a follow-up to that success, Oxiclean again called on Mota9 to create a line extension that darkens and preserves fabrics. Mota9 got to work, exploring names, claims, designs and illustrations. After winning in concept testing, the final product was produced and launched to shelf. The final product pops on shelf and online, and is branded strongly for the consistency of the Oxiclean line while bringing a more modern, sleek look to the forefront.
Services:
Package Design
Illustration
Design Adaptation
Product Naming
Claim Development
Style Guide
