Vitafusion
CBD
PROJECT:
Introducing CBD to the mass market, developed packaging for the new vitafusion line that helps consumers vitamin better while focusing on the key benefits of CBD.
OVERVIEW:
Vitafusion, known as the leading gummy vitamin brand, was looking to add to its product lineup with an on-trend ingredient known as CBD. With an opportunity to be the first mass market CBD gummy to be sold in-store and online, Vitafusion worked quickly with Mota9 to develop a unique, on-brand packaging line design. The line consisted of three products – Sleep Well, Chill Mood and Full Spectrum. The cohesive design that was created across the new line, brought forward a hemp inspired, delicious, efficacious and natural look and feel. Vitafusion has since launched the CBD line on its website and through specific retailers.
Services:
Sub-brand development
Package design
Design adaptation
Illustration
PROJECT:
Introducing CBD to the mass market, developed packaging for the new vitafusion line that helps consumers vitamin better while focusing on the key benefits of CBD.
OVERVIEW:
Vitafusion, known as the leading gummy vitamin brand, was looking to add to its product lineup with an on-trend ingredient known as CBD. With an opportunity to be the first mass market CBD gummy to be sold in-store and online, Vitafusion worked quickly with Mota9 to develop a unique, on-brand packaging line design. The line consisted of three products – Sleep Well, Chill Mood and Full Spectrum. The cohesive design that was created across the new line, brought forward a hemp inspired, delicious, efficacious and natural look and feel. Vitafusion has since launched the CBD line on its website and through specific retailers.
Services:
Sub-brand development
Package design
Design adaptation
Illustration
