Arm & Hammer
Clean Scentsations
PROJECT:
In efforts to create a cohesive look across the family of products, Arm & Hammer partnered with Mota9 to redesign their nature-inspired scent boosters line.
OVERVIEW:
In a thorough design and positioning exploratory, we optimized the Clean Scentsations packaging by decreasing the presence of the overly “natural” elements, highlighting deodorizing power of baking soda, and delivering on a simple, light crisp scent. We also added an additional consumer-favorite Odor Blasters variant to the line. As a result of the redesign, Arm & Hammer Scent Booster gross sales and consumption went up significantly. In fact, Clean Scentsations is Arm & Hammer’s highest performing package redesign of all time!
Services:
Package Design
Logo Development
Line Adaptation
PROJECT:
In efforts to create a cohesive look across the family of products, Arm & Hammer partnered with Mota9 to redesign their nature-inspired scent boosters line.
OVERVIEW:
In a thorough design and positioning exploratory, we optimized the Clean Scentsations packaging by decreasing the presence of the overly “natural” elements, highlighting deodorizing power of baking soda, and delivering on a simple, light crisp scent. We also added an additional consumer-favorite Odor Blasters variant to the line. As a result of the redesign, Arm & Hammer Scent Booster gross sales and consumption went up significantly. In fact, Clean Scentsations is Arm & Hammer’s highest performing package redesign of all time!
Services:
Package Design
Logo Development
Line Adaptation
