Arm & Hammer
Essentials
PROJECT:
Made with only essential ingredients, redesign the Arm & Hammer Essentials brand to compete with natural products at shelf
OVERVIEW:
Arm & Hammer came to Mota9 to redesign their Essentials deodorant line. They wanted the new design to look more natural, premium and modernized while elevating the trusted Arm & Hammer heritage. We worked closely with the brand team to develop new packaging graphics and a compelling brand promise story. The new design that was created incorporated a new sub-brand logo, graphics, fragrance names and benefit claims that not only elevated the natural and premium positioning but also brought a new and fresh competition to shelf. Since the redesigned of the deodorant line has hit shelves, the brand has seen incremental sales growth and they are now #1 in natural deodorant unit shares.
Services:
Package design
Illustration
Copywriting
Logo development
Claim creation
PROJECT:
Made with only essential ingredients, redesign the Arm & Hammer Essentials brand to compete with natural products at shelf
OVERVIEW:
Arm & Hammer came to Mota9 to redesign their Essentials deodorant line. They wanted the new design to look more natural, premium and modernized while elevating the trusted Arm & Hammer heritage. We worked closely with the brand team to develop new packaging graphics and a compelling brand promise story. The new design that was created incorporated a new sub-brand logo, graphics, fragrance names and benefit claims that not only elevated the natural and premium positioning but also brought a new and fresh competition to shelf. Since the redesigned of the deodorant line has hit shelves, the brand has seen incremental sales growth and they are now #1 in natural deodorant unit shares.
Services:
Package design
Illustration
Copywriting
Logo development
Claim creation
