Clean & Simple
Laundry
PROJECT:
Create a sub brand for a new Arm & Hammer detergent made without any unnecessary chemicals for a deep clean consumers can feel good about.
OVERVIEW:
Church & Dwight’s flagship brand Arm & Hammer partnered with Mota9 to design packaging for a new detergent, positioned as a powerful yet gentle formula, that can be used on any and all articles of clothing. Dubbed the “Runway” project internally, the new product would fall on the highest part of the Arm & Hammer laundry spectrum as their best and most premium detergent offering.
From ideation to graphic execution, Mota9 played a key part in bringing to life a “clean & simple” laundry detergent, made with only 6 essential ingredients, that doesn’t compromise on the expected efficacy of a hard-working Arm & Hammer detergent. Clean & Simple is the brand’s biggest launch to date.
Anticipating/after a successful product launch, Arm & Hammer brought Mota9 on board to extend the line into other laundry additives such as scent boosters, dryer sheets and more.
Services:
Package Design
Product Positioning
Logo Development
Multi-SKU adaptation
Marketing Collateral for Product Promotion
PROJECT:
Create a sub brand for a new Arm & Hammer detergent made without any unnecessary chemicals for a deep clean consumers can feel good about.
OVERVIEW:
Church & Dwight’s flagship brand Arm & Hammer partnered with Mota9 to design packaging for a new detergent, positioned as a powerful yet gentle formula, that can be used on any and all articles of clothing. Dubbed the “Runway” project internally, the new product would fall on the highest part of the Arm & Hammer laundry spectrum as their best and most premium detergent offering.
From ideation to graphic execution, Mota9 played a key part in bringing to life a “clean & simple” laundry detergent, made with only 6 essential ingredients, that doesn’t compromise on the expected efficacy of a hard-working Arm & Hammer detergent. Clean & Simple is the brand’s biggest launch to date.
Anticipating/after a successful product launch, Arm & Hammer brought Mota9 on board to extend the line into other laundry additives such as scent boosters, dryer sheets and more.
Services:
Package Design
Product Positioning
Logo Development
Multi-SKU adaptation
Marketing Collateral for Product Promotion
