Sprycel Assist
Patient Support
PROJECT:
Creating a holistic brand experience at every touchpoint
OVERVIEW:
The SPRYCEL Assist leadership team identified inconsistencies in matrix comprehension of the program’s service offering.
Focus groups with key stakeholders analyzed challenges and identified opportunities to strengthen the program’s communication. A full brand refresh, including new messaging, updated digital and traditional assets, resulted in a cohesive and clear value proposition that drove increased awareness and utilization.
Services:
Branding
Copywriting
Digital
PROJECT:
Creating a holistic brand experience at every touchpoint
OVERVIEW:
The SPRYCEL Assist leadership team identified inconsistencies in matrix comprehension of the program’s service offering.
Focus groups with key stakeholders analyzed challenges and identified opportunities to strengthen the program’s communication. A full brand refresh, including new messaging, updated digital and traditional assets, resulted in a cohesive and clear value proposition that drove increased awareness and utilization.
Services:
Branding
Copywriting
Digital
