Orajel
Coldsore
PROJECT:
Refresh the look of Orajel’s cold sore line to reinforce the brand’s notoriety for fast, reliable pain relief, and compete with dominating brands in the category.
OVERVIEW:
Orajel, widely known as the #1 Oral Pain Reliever Brand, sought out Mota9 to give their Cold Sore products a fresh, new look. Using a bright red and silver color scheme, the new designs are eye-catching and own a new color in the category that feels impactful and powerful where the most important time of a consumers’ purchase decision is made— at shelf! In addition to package design, Mota9 created a variety of print and digital marketing materials to announce the new look and promote the brand in stores & online.
Services:
Package Design
Logo Development
Claim Creation
Line Adaptation
Digital Marketing Collateral
PROJECT:
Refresh the look of Orajel’s cold sore line to reinforce the brand’s notoriety for fast, reliable pain relief, and compete with dominating brands in the category.
OVERVIEW:
Orajel, widely known as the #1 Oral Pain Reliever Brand, sought out Mota9 to give their Cold Sore products a fresh, new look. Using a bright red and silver color scheme, the new designs are eye-catching and own a new color in the category that feels impactful and powerful where the most important time of a consumers’ purchase decision is made— at shelf! In addition to package design, Mota9 created a variety of print and digital marketing materials to announce the new look and promote the brand in stores & online.
Services:
Package Design
Logo Development
Claim Creation
Line Adaptation
Digital Marketing Collateral
