Trojan Edge
Condoms
PROJECT:
Graphics for a new condom under the Trojan brand targeting Millennial consumers for a thrilling experience unmatched by its competitors.
OVERVIEW:
Trojan came to Mota9 to explore a range of new condom concepts to test with consumers. The winning concept, Trojan Edge rose to the top of the list as a new and thrilling product for Millennial users. They were looking for the graphics to convey excitement, pleasure and thrill while staying on brand for Trojan. Mota9 worked closely with the Trojan team to bring the concept to life through the packaging. Through sub-brand development and graphic illustrations, Trojan Edge pops on shelf and brings energy and thrill on-shelf and online.
Services:
Sub-brand development
Package design
Illustration
PROJECT:
Graphics for a new condom under the Trojan brand targeting Millennial consumers for a thrilling experience unmatched by its competitors.
OVERVIEW:
Trojan came to Mota9 to explore a range of new condom concepts to test with consumers. The winning concept, Trojan Edge rose to the top of the list as a new and thrilling product for Millennial users. They were looking for the graphics to convey excitement, pleasure and thrill while staying on brand for Trojan. Mota9 worked closely with the Trojan team to bring the concept to life through the packaging. Through sub-brand development and graphic illustrations, Trojan Edge pops on shelf and brings energy and thrill on-shelf and online.
Services:
Sub-brand development
Package design
Illustration
