Arm & Hammer
Spinbrush
PROJECT:
Redesign Arm & Hammer Spinbrush to elevate their impact on shelves by creating a more unified and modernized look across the line.
OVERVIEW:
Looking to bring a fresh and unified look to their toothbrush line, Arm & Hammer Spinbrush teamed up with Mota9 to redesign their packaging and strengthen their impact on shelf. With other big competitors on the market, there was an opportunity to elevate the brand into a more premium space while offering the same savings consumers know and love. Through the strategic and creative process, new product communication, sub-brand names, graphics and product differentiation were developed. The final line design successfully launched in stores and online, bringing a “clean” fight to its competitors.
Services:
Package Design
Claim Copywriting
Sub-brand Development
Line Adaptation
PROJECT:
Redesign Arm & Hammer Spinbrush to elevate their impact on shelves by creating a more unified and modernized look across the line.
OVERVIEW:
Looking to bring a fresh and unified look to their toothbrush line, Arm & Hammer Spinbrush teamed up with Mota9 to redesign their packaging and strengthen their impact on shelf. With other big competitors on the market, there was an opportunity to elevate the brand into a more premium space while offering the same savings consumers know and love. Through the strategic and creative process, new product communication, sub-brand names, graphics and product differentiation were developed. The final line design successfully launched in stores and online, bringing a “clean” fight to its competitors.
Services:
Package Design
Claim Copywriting
Sub-brand Development
Line Adaptation
