Trojan G
Condoms
PROJECT:
Develop ownable, benefit-driven packaging graphics that communicate the targeted pleasure of Trojan’s new line of condoms.
OVERVIEW:
The Trojan innovation team was looking to test a range of concepts geared toward millennial men aged 18-24. The team reached out to Mota9 to conduct a brainstorm session to assist in the ideation and development of four distinct positionings and compelling package renderings to send into testing to determine which concepts tested highest with consumers. Based on consumer feedback, Mota9 took the winning concept and conducted a design exploratory to fine-tune, stylize and develop ownable graphics for what became the new sub-brand, Trojan G Spot. The “shelfie ready” packaging communicated the targeted pleasure and patented shape, a unique benefit that differentiates Trojan G Spot from its competitors.
Services:
Sub-brand concept development
Product naming
Package Design
Logo Development
Copywriting
PROJECT:
Develop ownable, benefit-driven packaging graphics that communicate the targeted pleasure of Trojan’s new line of condoms.
OVERVIEW:
The Trojan innovation team was looking to test a range of concepts geared toward millennial men aged 18-24. The team reached out to Mota9 to conduct a brainstorm session to assist in the ideation and development of four distinct positionings and compelling package renderings to send into testing to determine which concepts tested highest with consumers. Based on consumer feedback, Mota9 took the winning concept and conducted a design exploratory to fine-tune, stylize and develop ownable graphics for what became the new sub-brand, Trojan G Spot. The “shelfie ready” packaging communicated the targeted pleasure and patented shape, a unique benefit that differentiates Trojan G Spot from its competitors.
Services:
Sub-brand concept development
Product naming
Package Design
Logo Development
Copywriting
